Big brands spend millions in advertising every year only to make sure you never forget them. If they stopped branding, their market share would go down drastically. The truth is that brands are always looking at communicating a message. Branding design is all about building relationships. When you build relationships with people, they keep coming back as customers. When people see the logo on your website, they'll automatically associate it with your offerings. Brand design plays a vital role in communicating with your target markets. Believe it or not, people are ready to spend double the amount for a branded product because it has the brand logo or design on it. For example, you as a consumer are more likely to pay for a t-shirt with a cool design on it than one without because the brand is important to you. Sometimes, even if you know that the two shirts are exactly the same otherwise. They could have been made by the same manufacturer, in the same factory, by the same worker...
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